The project is co-funded by European Union
and by National Funds of Greece & Albania
under the IPA Cross-Border PROGRAMME
"Greece - Albania 2007-2013"


Albanian Tourism Association

ataATA was founded in April 2008 to combat the lack of comprehensive, competent representation of the private tourism sector. To support the businesses of its members, ATA advocates favorable framework conditions and offers services to its members which should lead to high-quality products and tourism services, efficient business management by well-trained staff and, finally, to increased revenues.

The implemented ATA concept was based on 400 interviews with SMEs from the tourism sector such as hotels, restaurants, transportation companies, agents, etc. Based on these interviews, needs of the tourism sector were identified as well as competences and structures required to meet these needs and challenges. It became obvious that the private sector has to take an active role in the further development of the Albanian tourism industry.

The following vision and mission statements were approved by the ATA constituent assembly in April 2008

ATA Vision

ATA will become a competent, powerful association, the unique voice of the tourism industry which will be able to ensure favorable framework conditions for the private tourism sector and render effective services to its members which will improve the business outcome.

ATA Mission

ATA will pool the restricted resources of the private tourism sector, will become a competent partner for the public sector in the tourism development, will monitor and contribute to this development, will increase public and administration awareness of tourism and advocate in the interest of the tourism industry.

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